One of the best way you can support a black owned businesses is to become an active customer by consuming their products or their services and by providing feedbacks regardless of your experience as a customer.
Research has found that if higher-income Black consumers spent at least $1 out of every $10 with Black-owned businesses, it would generate one million jobs for African Americans.
Word of mouth and Search Black Business
Most people looking to hire a black entrepreneur rely on their friends recommandations. Word of mouth is the best way you can grow your business because it demonstrates that previous customers has turned into promoters for your business (a free sales & marketing workforce).
"The success of a word-of-mouth marketing strategy relies, ultimately, on having a great product or service--and frankly a great company--that people can get behind"
The Qualities of a Powerful Word-of-Mouth Marketing Strategy
However, many times black owned businesses are being considered as businesses with poor quality products or services. On a bigger picture, someone can receive poor services or products from any company for multiple reasons. The reason why we seems to profile black owned businesses as such is that we often lack of options to choose from our friends recommendations which always limit to one or two businesses.
With searchblack.business I am working to provide a wide selection of black owned businesses to reduce the low quality perception of black owned businesses and increase consumer spending in the black community. As an example we have now 48 black owned e-commerce businesses you can shop from.
Brooke Stephens’, author of “Talking Dollars and Making Sense,” research has found that a dollar circulates in Asian communities for 30 days, in Jewish communities approximately 20 days, and in white communities 17 days. In contrast, a dollar circulates in the Black community only six hours.
Recommend a business on search black owned businesses
We currently have 150 black owned businesses on searchblack.business that you can discover and consume from. You can rate a business on the website to help others discover black owned businesses loved by the community. You can do that by only clicking on the heart in the profile. (see picture below). No need to sign up.
Companies that our visitors has recommended
Since the launch of the website in September, 223 people visited in the past 30 days.
They have rated a few companies. You can see some of them below
Vèvèwatch
VèVèWatch is the very first talismanic watch ever. The Eksperyans collection is unique and will not be reproduced, as only 30 Erzuli and 70 Legba were created
Time is so precious; therefore, I could not afford to guess time, nor could I dare waste it.
Strive
Passionate about marketing strategies, Strive understands how hard it can be to find the right agency for your marketing digital needs. Strive helps you formulate the right strategy and connect your business to the right freelancer or agency based on your budget.
Kika Curls
Our mission is to empower Canadian women by creating a community of healthy beautiful curly heads, while supporting local black artists and businesses.
I am inviting to visit the website and show some love to our black owned businesses.
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